Anuga Foodtec 2022.


From April 26 to 29 we attended the Anuga FoodTec in Cologne, the leading trade fair for the global food industry. This year not a booth full of equipment, but a place to meet face to face again. And that was a successful experience!

After 2 years without trade fairs, we finally had the possibility again to present ourselves during the Anuga FoodTec. The trade fair was slightly smaller than previous years, but the quality of the visitors was very high. "We were able to receive many of our customers and offer them a good cup of coffee. Very nice to see each other face-to-face again!", says our sales support colleague Jorn Dedel enthusiastically.

Our colleagues Björn Pehrson, Joop Bouman, Jorn Dedel and Philipp Lamperspergerat the Anuga FoodTec.

At our stand we presented our wide range of solutions for the food industry on a huge LED screen. By continuously displaying solutions for cheese, convenience and specialist robotic solutions on this large screen, we were able to properly demonstrate our versatility and latest developments.

Due to the international character of the Anuga FoodTec, we met visitors from all over the world. "We made contacts with an Argentinian partner and had a visit from our customer from Chile," said Joop Bouman, sales account manager. "Meeting global peers was really a highlight of the trade show," adds one of our other sales account managers Björn Pehrson. "They have different perspectives and cultures which we can learn from. It is very interesting to discover what kind of needs they have."

A little impression of our booth at the Anuga FoodTec.

So we were able to speak to many great visitors during the Anuga FoodTec and it was nice to meet everyone in person again during this well-organized trade fair!

“They can create a simple client-specific solution based on something we (as clients) think is complex. They think in terms of solutions, not problems...”

// M. Visser - Visser Kaashandel //

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